Went into Harrods recently (don't ask me why) and despite all the nastiness of the sales, I realised that Harrods definitely knows their audience. They know that the majority of the people coming to shop there are not from the UK, they are from America or the Gulf or Europe. So what do you do as an international brand with that kind of customer? You make it very easy for them to buy your wares and you show them that you have recognised they exist.
