I seem to remember that Marx’s theory on capitalism talked about shop windows and how that when the goods were placed in shop windows and displayed as objects independently of their use, they became fetishes for people to possess. I don’t think he thought this was a good thing. However some recent shop windows I saw not only seem to be doing an excellent job of this, but in fact they have perfected the art of fetishsising the shop window itself.
This is of course all the more true around Christmas where people including myself will go and look at the window displays and enjoy them as that and not as an attempt to show you goods that you might want to buy. It's also interesting when you consider Benjamin's perspective on the metropolis as represented by Paris: that as well as being the seat of commercialism, it is also the most immediate expression of the modern experience.
The Nation has an interesting take on Benjamin's most interesting and problematic work from a while ago: Benjamin and the City of Light. I still think Benjamin is underated as a visionary and overrated as theoretician but that's another long debate.
PS. If you look closely in the photo with the tiger, you can see a ghostly image of me enjoying the most immediate expression of the modern experience. I'm the one with the hat