Rue de Turnmill

A transcultural play on road signage. The two types of road signs are so iconic because the codes that they use are instantly recognisable and identifiable. The London sign is somehow down to earth. It instantly places you not only in Turnmill Street but also in East London, via the postcode. London is an organic city of different interlinked areas, so it is vital to know where you are in those areas. Whereas the Parisian sign has a French aesthetic with design elements that go beyond the functional and only add to the style.