Smells

I am hyper sensitive to smells and realise that I often judge people on the way they smell. The smell of sweat means someone who doesn't notice detail. But brands often don't notice the detail of their brands either. I remember someone once being astonished that I could smell the difference between Fosters and Carlsberg. Does anyone at Carlsberg know that their lager smells different, more hoppy and less sugary.

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