Interesting article on the Brandchannel about the use of Cadillac Plan in the US to describe a luxury health plan with all the bells on. They are basically asking how much longer will it continue to make sense to use the word for Cadillac to describe something extremely luxurious and opulent. Back in the day this might have been appropriate but the Cadillac brand has changed a lot since then. Interestingly for someone living in Germany, they suggest that it might make more sense to call it a Mercedes or BMW plan.
I can´t help thinking that this shows how little the Americans have really moved on in their thinking about cars and automobiles. Surely the days of such luxury car brands have to be numbered. There is an article in the Economist about it this week, pointing out (which I didn't know) that one of the reasons that small cars are so much cheaper than large cars is because the car manufacturers make less profit on them. Not because they are cheaper to produce. But their main point is that we will be buying fewer and fewer large cars in the decades to come, due to economic, environmental and demographic reasons.
So maybe the Americans will have to come up with a new name for luxury health plans. How about the Ritz Carlton or the Country Club of health plans. That might make more sense.
